Marketing

Podcasting is the new blogging. Everyone's doing it, and you should, too, right? Not so fast.

Starting a podcast is an investment, but it also has a very high potential upside for accountants.

A new Hinge study details the marketing tactics of high-growth accounting firms.

The Federal Trade Commission issued an order forbidding Intuit from describing its TurboTax software as free in any of its promotional materials unless the product is free for everyone.

You may have plenty of work, but is it the right kind of work?

Accounting firms have untapped potential in their existing client base that can help them reach their growth KPIs.

Having a large number of positive reviews can often make the difference between winning new clients or not.

Very few firms are asking themselves how they can make sure their client service associates are doing the very best job they can.

Right Networks, an accounting-centered cloud solutions provider, has changed its name to Rightworks.

For accounting firms to scale, they need to build a stronger infrastructure of professional HR, marketing, IT and other support systems, explains Rachel Anevski.

Whether you're exhibiting or attending, here are four tips for making the most out of events.

Good marketing ideas do not wither with age.

A look at the strengths, weaknesses, opportunities and threats of tools like ChatGPT in promoting professional services.

Intuit plans to appeal a recent legal decision which ruled that the company cannot claim TurboTax, which it owns, is "free."

Your efforts in this area are the essential driver for sustained success in your practice.

Get involved in your clients' industries, professional societies and charitable organizations, and write and make presentations to become recognized as a mover, doer and expert.

Four reasons it makes sense to have your marketers help with finding new talent.

The first step is to take a step back and answer some important questions about your practice.

The clawback; in acquisitions, like likes like; marketing for preparers; and other highlights from our favorite tax bloggers.

While ChatGPT was psyching itself up to face the CPA exam, accounting marketers have been focusing on the benefits and pitfalls of relying on AI to support content generation.