Sage North America and NetSuite partner SWK Technologies has joined the national reseller marketing network ERPVAR.com, with the goal of helping promote all of its products and services.
The ERPVAR.com network currently has approximately 30 members, consisting of accounting and ERP VARs from around the country that represent Sage, Microsoft Dynamics, Epicor, NetSuite, Intacct, and Intuit products. SWK's first order of business with the new network is to help promote its MAPADOC and Point of Sale products through webinars ERPVAR.com will help to market. Some member VARs will also commit customers to attend the webinar.
"Joining the network started by me simply wanting to promote our product enhancements and it snowballed from there," said SWK channel sales executive Patricia Benitez. "They send emails to different resellers to promote reseller products, it's a friendly partnership where we each promote each other's products so for example, our upcoming at least five resellers[in the ERPVAR network] would commit to sending clients there. ERPVAR.com does all the marketing and keeps track of website rankings in Google to help promote us by location."
ERPVAR.com was co-founded by veteran channel executives Adrian Montgomery and Kathy Graham, who found that while there were many exceptional tools and services coming from VARs and third-party application developers of all sizes, marketing was usuallylacking.
"I always had a dream of partners and third-party developers working together better, sharing resources and co-promoting each others' offerings, so [on ERPVAR.com] when a partner blogs on our site its on others' sites as well and I encourage all partners to share and like on social media; it has been working," said Montgomery. "We are also very selective of who joins, you need to be committed to blogging and sharing, doing webinars, which we will help promote."
For each webinar a VAR creates, ERPVAR.com will generate a unique landing page for and select members will then co-promote the webinar to their customer base on their sites and blogs. In addition, channel partners that host the webinar will get notified when customers sign up. At the end of the webinar that firm receives a master attendee list that will show which customer attendees came from which channel partners. The hosting firm can then follow up with those VARs to find out the proper way to go forward with the lead.
"There's lots of firms out there that simply don't have the resources to market what they do, or simply aren't as efficient at it; this is what we're all about."
At press time, ERPVAR.com was also getting set to sign on another Sage partner, Florida-based Southeast Computer Solutions.
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