Better brew

SWK Technologies Inc. / Livingston, N.J.

For leading VARs, it is not always about the products they represent, but their ability to regularly meet specific client needs. For example, SWK is serving a growing number of independent brewers throughout the U.S. and found that while what it had to offer for ERP was good, it could be better. So it went and built one of the first cloud solutions just for this marketplace, and could potentially build similar offerings for other "underserved" niches. This is what helps SWK stand out.

"We realized several years ago that to empower your clients and partners with knowledge and solutions, you would have to be a leader in each and every practice you offer," said SWK president Jeff Roth. "In order to support your goal to be a leader, SWK has employed the best talent available by casting our employment net far and wide across the United States, hiring professionals with the most advanced skills."

Small but significant

Tamlin Software Developers / Dallas

Being a comparatively small VAR does not necessarily limit your abilities or your impact on your customers and the channel you are in. You can still be at the top of your game and accomplish things businesses many times your staff and revenue size cannot. AccountMate software may not be at the level of SAP, Sage or Microsoft but in this world Tamlin is a leader. Its list of sales and developer awards is extensive, but meeting specific customer needs is what has always allowed the firm to stand out. More recently it has been offering SaaS options to its clients that will help keep the firm "well-positioned in the marketplace, and offering what our customers are asking for and needing," said CEO Linda Bryan. "We have added several add-on packages and services to capture more of our clients' business, serve them better, and fulfill their needs."

CRM champions

Templeton Solutions / West Palm Beach, Fla.

The technology consultants at Templeton Solutions, a subsidiary of CPA firm Templeton & Co., work side by side with Templeton's accounting team, and many of the firm's clients, to develop efficient solutions that optimize resources. More important, Templeton is a part of the realization among CPA firms of all sizes that CRM is and will be an important tool for their practice and their clients. They not only recognize the trend, but have built and are marketing a CPA-profession-specific CRM solution. Though only a small firm, Templeton Solutions has already had an impact on some of the largest CPA firms in the country, most recently Crowe Horwath and BDO USA. In addition, they have developed their own practice management software for the profession, which is garnering similar recognition.

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