Intuit Undergoes Reorg Behind Global Initiatives

Intuit Inc. is reorganizing several of its executive staff around what it deems to be its global connected services strategy, mainly focused around serving U.S. and Canadian tax needs as well as expanding product offerings to small businesses around the world.

Intuit’s new structure becomes effective Aug. 1 in conjunction with the company’s new fiscal year. It includes six business units reporting to the chief executive officer, as well as the retirement of Kiran Patel, executive vice president and general manager of Intuit’s small business group and Alex Lintner, senior vice president and general manager of Intuit’s global business division. The work of their respective organizations will be assimilated into the new organizational structure.

The restructured business units and leaders are as follows:

  • Dan Wernikoff: Senior vice president and general manager of Small Business Financial Solutions, a new global division that includes financial management products such as QuickBooks, Intuit Payments Solutions and the Intuit Partner Platform. Prior to his current role, Wernikoff held a variety of management roles across Intuit’s Small Business Group.
  • Jill Ward: Continues as senior vice president and general manager of the Accounting Professionals Division, with added global responsibilities. This organization offers products and services focused on developing a loyal base of accountants who help do North America’s tax returns and also use and recommend Intuit small business offerings around the world. Ward has led the Accounting Professionals Division for the past six of her more than 10 years with Intuit.
  • Dan Maurer: Senior vice president and general manager of Small Business Management Solutions, a new global division focused on a portfolio of adjacent small business services, including Employee Management Solutions and Demandforce. Maurer, who will also oversee Intuit’s Quickbase business, spent the last five years as senior vice president and general manager of Intuit’s Consumer Group.
  • Sasan Goodarzi: Senior vice president and general manager of Intuit’s Consumer Tax division, which offers a suite of products and services under the TurboTax brand in the U.S. and Canada. Goodarzi has held multiple general management positions at Intuit, most recently as Intuit’s chief information officer.
  • Barry Saik: Vice president and general manager of the Consumer Ecosystem, a new division focused around aiding customer needs with Quicken. Saik has led Quicken for the last year.
  • Cece Morken: Remains senior vice president and general manager of Intuit Financial Services, a division focused on delivering online banking offerings for the financial institutions that serve them. Morken has led the division for the past three years after spending nine years in various sales and management roles in the business.

“This realignment provides added focus on our core businesses, enabling us to move faster to better capitalize on the long-term growth opportunities that we see in North America and around the world,” said Intuit chief executive Brad Smith. “With these changes, we celebrate the success of our departing leaders and the depth of our leadership bench,” added Smith. “I am excited about the future opportunities we have as a company as we enter the next chapter of our connected services journey. Our focus is clear, and we have the structure we need to accelerate our decision making and go-to-market capabilities around the world.”

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