Accounting and professional services marketing pioneer Bruce W. Marcus died in early December at the age of 89.
The author and co-author of numerous seminal books on accounting marketing, including Client at the Core and Professional Services Marketing 3.0, as well as a long-time consultant and educator in the area, Marcus began his career at Peat Marwick Mitchell in 1951, becoming the first-ever communications director at a Big Eight firm, and later founded the highly influential Marcus Letter.
In addition to consulting with a long roster of clients among the Big Four and large law and consulting firms, his advice was also sought by major investment and commercial banks.
Marcus also served on the board of directors of the Association for Accounting Marketing, and received a Silver Anvil Award from the Public Relations Society of America.
