The Association for Accounting Marketing has handed out 43 awards for marketing achievement to accounting firms and their marketing employees.
The award winners were announced at a gala event during the AAM Summit in Austin, Texas on May 21-23. AAM presented awards in the categories of Web sites, branding, multimedia and maverick marketing.
Judges, who included professionals in marketing, advertising, communications and professional services, reviewed and judged among 104 entries. The winning entries were recognized for accomplishing a specific goal or objective, executing a project strategically, and measurable results.
The categories and winners are as follows:
Branding
Logo - New or Refreshed, Warren Averett
Integrated Branding Programs with a budget under $100,000, BERDON LLP - Accountants and Advisors
Integrated Branding Program with a budget of $100,000 or more, Richter LLP
Collateral
Brochures, Warren Averett
Announcements/Invitations, Herbein + Company, Inc.
Publications: firms with $9.9 million in revenue or less, Cerini & Associates, LLP
Publications: firms between $10 and $24.9 million in revenue, Henderson Hutcherson & McCullough
Publications: firms with $25 million in revenue and above, Rehmann
Marketing Campaigns
Recruiting Campaign: firms with $25 million in revenue and above, Rehmann
Integrated Marketing, Bourgeois Bennett, CPAs & Consultants
Direct Marketing - Direct mail campaign, Crowe Horwath LLP
Integrated Online Marketing Campaigns, WeiserMazars LLP
Media Relations
Non-Technical Published and Feature Articles, UHY Advisors Texas
Technical Published and Feature Articles, Carr, Riggs and Ingram
Integrated PR Campaign, Freed Maxick CPAs
Advertising
Single Ads, Richter LLP
Campaign: total spend of $24,999 or less, Bourgeois Bennett, CPAs & Consultants
Campaign: total spend of $25,000 or above, SS&G
Paid Online Campaigns, Louis Plung & Company, LLP
Web Site
Firms with $9.9 million or less in revenue, Hartmann, Blackmon & Kilgore P.C.
Firms between $10 and $24.9 million in revenue, Weinstein Spira
Firms with $25 million or more in revenue, Bennett Thrasher LLP
Blogs, WithumSmith+Brown
Multimedia
Budget of $9,999 or less, Peterson Sullivan LLP
Budget of $10,000 or more, WithumSmith+Brown
Internal Programs
Corporate Social Responsibility: firms with $25 million in revenue and above, Richter LLP
Events
Budget less than $9,999, UHY Advisors Texas
Budget between $10,000 and $24,999, BKD, LLP
Seminars/webinars: budget of $25,000 or more, Cerini & Associates, LLP
Client Service/Surveys
Client Service/Surveys, Freed Maxick CPAs
Business Development/Sales Proposals/Presentations
Sales Presentations, Carr, Riggs and Ingram
Winning Proposals, Clark Nuber P.S.
Maverick Marketing
Maverick Marketing, UHY Advisors Texas
Members Choice
Members Choice, Hawkins Ash CPAs
