Accounting

Accounting News & Professional Insight

Accounting Today delivers news, rankings, thought leadership, and analysis for accounting professionals so they can navigate change in standards, firm strategy, technology adoption, talent, and the overall business environment.

Accounting professionals are facing rapid transformation, including shifting professional standards, demographic change, technology disruption, practice consolidation, and changing expectations for advisory services. Our coverage surfaces these strategic dynamics and provides insights and analysis for firms, leaders, and the accounting profession.

Marijuana industry

Big opportunities in cannabis clients, compliance

Experts demystify the very young and evolving industry, and share advice on how to work with potential clients in the business.

By Danielle Lee
Editor-in-Chief

August 1
Payroll software

Case Studies: Payroll in 2018

Offering payroll as part of a firm’s services is often the perfect value-add that small business clients are looking for.

By Ranica Arrowsmith
Technology Editor

August 1
Digital marketing

High-performing firms foster marketing culture, survey finds

Successful firms were more likely to be satisfied with their marketing strategies and follow a written strategic plan than low-performing firms.

By Danielle Lee
Editor-in-Chief

August 1
AT Think Boomer’s Blueprint: What’s your game?

How will your firm stay relevant and grow?

August 1

L. Gary Boomer

Boomer Consulting Inc.
AT Think Tax Strategy: What’s at stake for retailers and their tax advisors from Wayfair

Uncertainty remains rife around state sales and use tax nexus.

August 1

Mark Friedlich
Tax preparation

The 2018 tax prep software comparison guide

Accounting Today's annual review lays out the top return preparation packages side by side.

By Ted Needleman
Contributing editor

August 1
Tax reform

Tax reform as a springboard to deeper relationships

The Tax Cuts and Jobs Act offers accounting firms an opportunity to go beyond their traditional compliance services.

By Roger Russell
Senior Editor

July 31

Resources

The latest Accounting Today research and discussion:

Predicting the next 15 years in accounting

Take a look at what the accountant and the accounting firm of the future will look like with AICPA chief Mark Koziel.

Sponsored by BILL
The changing world of government financial reporting

The serious new pressures facing governments of all sizes are changing their financial reporting, says GASB Chair Joel Black.

Sponsored by Intuit Quickbooks
Special Report Technology and CAS

Handling the compliance work that is the foundation of modern CAS while also creating time and insights for the advisory overlay that really drives its value to clients requires the careful deployment of a suite of technology tools — and that suite is constantly evolving, meaning accountants need a strategy to keep up.

Sponsored by Canopy

Accounting: Key Questions & Analysis

What are the key trends and strategies emerging from accounting industry leaders?

Top leaders are focused on structural challenges facing firms, including succession planning, evolving service mix, and long-term sustainability of traditional models.

How are accounting firms positioning themselves for the profession’s next phase?

Firm leaders are redefining and evaluating their strategy for growth. This includes investing in people and systems as well as rethinking how firms deliver value to address changing client needs and competition.

What role does professional identity play as accounting continues to change?

Debate continues over how accounting defines itself. This is due to accounting expanding into advisory, consulting, and technology-enabled services. These changes can raise questions about standards, training, and long-term credibility.

How are accounting firms managing leadership and succession risk?

Demographic shifts are accelerating in accounting. This means more firms are confronting leadership transitions and ownership succession which can create critical strategic risks that influence growth, culture, and valuation.