Digital marketing

Accounting and other professional service firms are rushing to make sure that they will be mentioned in AI search results, with most planning to implement a strategy within the next six months.

Firms wanting to maximize client referrals from AI bots need a robust online presence, plus content optimized for AI readability such as bulleted lists.

While word of mouth, digital marketing and professional networks are still the main ways accounting firms promote themselves, an entirely new path has emerged.

AAM Hall of Famers August Aquila and Kristen Lewis examine the rise of marketing as a professional function in accounting firm -- and look ahead to where it's going.

Optimizing your presence online can maximize the reach of your client advisory services practice — and all your other practices, as well.

Having a large number of positive reviews can often make the difference between winning new clients or not.

A look at the strengths, weaknesses, opportunities and threats of tools like ChatGPT in promoting professional services.

Your efforts in this area are the essential driver for sustained success in your practice.

While ChatGPT was psyching itself up to face the CPA exam, accounting marketers have been focusing on the benefits and pitfalls of relying on AI to support content generation.

Smaller accounting firms have been enthusiastic in experimenting with ChatGPT but so far are hesitating to put it towards serious client work.

Over eight out of 10 firms are offering nontraditional services, according to a new study, and the most successful are posting an average annual growth rate of 29%.

The Association for Accounting Marketing presented a group of individuals and firms with its annual awards.

There are several ways that firms and their thought leaders can increase online visibility and off-page search engine results.

A recent study in the U.K. found that not many firms use social media, which makes them far less visible to potential clients.

Many professional service firms don't realize that many referrals come from people who aren't paying clients.

Practitioners weigh in on whether texting is a good idea, and their preferred ways to communicate.

Social media can be exceedingly frustrating for an accounting firm that’s trying to stay current and utilize a digital marketing strategy to build its brand, develop new business, and fuel growth.

Intuit Inc., the maker of TurboTax and QuickBooks software, agreed to buy privately held email marketing firm Mailchimp for $12 billion in cash and stock, uniting two providers of services for small businesses.

Accounting firms’ most common mistakes involve focusing on themselves, not their clients.

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