Accounting

Accounting News & Professional Insight

Accounting Today delivers news, rankings, thought leadership, and analysis for accounting professionals so they can navigate change in standards, firm strategy, technology adoption, talent, and the overall business environment.

Accounting professionals are facing rapid transformation, including shifting professional standards, demographic change, technology disruption, practice consolidation, and changing expectations for advisory services. Our coverage surfaces these strategic dynamics and provides insights and analysis for firms, leaders, and the accounting profession.

Practice management

Practice Profile: Presenting the past as prologue

Waldron H. Rand’s 106-year-old values continue to guide the firm today.

By Danielle Lee
Editor-in-Chief

August 3
Accounting firm services

Accountants need to move up the value continuum

The future of accounting firms lies in more advisory services.

By Sean McCabe
Senior Editor

August 1
Marijuana industry

Big opportunities in cannabis clients, compliance

Experts demystify the very young and evolving industry, and share advice on how to work with potential clients in the business.

By Danielle Lee
Editor-in-Chief

August 1
Payroll software

Case Studies: Payroll in 2018

Offering payroll as part of a firm’s services is often the perfect value-add that small business clients are looking for.

By Ranica Arrowsmith
Technology Editor

August 1
Digital marketing

High-performing firms foster marketing culture, survey finds

Successful firms were more likely to be satisfied with their marketing strategies and follow a written strategic plan than low-performing firms.

By Danielle Lee
Editor-in-Chief

August 1
AT Think Boomer’s Blueprint: What’s your game?

How will your firm stay relevant and grow?

August 1

L. Gary Boomer

Boomer Consulting Inc.
AT Think Tax Strategy: What’s at stake for retailers and their tax advisors from Wayfair

Uncertainty remains rife around state sales and use tax nexus.

August 1

Mark Friedlich

Resources

The latest Accounting Today research and discussion:

Accounting firm services

Practice management

Consulting
Trusted Advisor 2.0

By Daniel Hood

September 28
Beyond the Buzz: Moving from AI Hype to Meaningful Impact

Weaving AI into client records, workflows, documents, and billing allows accounting firms increase to by offering client accounting services. Learn why an integrated platform outperforms standalone accounting solutions.

Partner Insights from Canopy
Beyond Research: Unlocking Hidden Value from AI

Generative AI adoption among accounting firms doubled in just one year. But many firms are barely scratching the surface, using AI primarily for tax research rather than to reimagine workflows

Partner Insights from Thomson Reuters

Accounting: Key Questions & Analysis

What are the key trends and strategies emerging from accounting industry leaders?

Top leaders are focused on structural challenges facing firms, including succession planning, evolving service mix, and long-term sustainability of traditional models.

How are accounting firms positioning themselves for the profession’s next phase?

Firm leaders are redefining and evaluating their strategy for growth. This includes investing in people and systems as well as rethinking how firms deliver value to address changing client needs and competition.

What role does professional identity play as accounting continues to change?

Debate continues over how accounting defines itself. This is due to accounting expanding into advisory, consulting, and technology-enabled services. These changes can raise questions about standards, training, and long-term credibility.

How are accounting firms managing leadership and succession risk?

Demographic shifts are accelerating in accounting. This means more firms are confronting leadership transitions and ownership succession which can create critical strategic risks that influence growth, culture, and valuation.