Accounting

Accounting News & Professional Insight

Accounting Today delivers news, rankings, thought leadership, and analysis for accounting professionals so they can navigate change in standards, firm strategy, technology adoption, talent, and the overall business environment.

Accounting professionals are facing rapid transformation, including shifting professional standards, demographic change, technology disruption, practice consolidation, and changing expectations for advisory services. Our coverage surfaces these strategic dynamics and provides insights and analysis for firms, leaders, and the accounting profession.

Millennials

Millennial businesses want more diverse services from accounting firms

Accounting firms should vary their services and use more digital cloud-based technology to attract millennial business clients, according to a new report.

By Michael Cohn
Editor-in-chief, AccountingToday.com

May 30
CPAs

VSCPA names 'Member of the Year,' 'Top 5 Under 35'

The Virginia Society of CPAs honored their top professionals at their annual meeting this month.

By Sean McCabe
Senior Editor

May 30
AT Think Tax Strategy: Opportunities and issues under the PATH Act remain in play

Tax practitioners still need to account for the ramifications of the 2015 law.

May 30

George G. Jones

Wolters Kluwer US, Tax & Accounting
Accounting firm services

Software survey: Moving past gross to net

Payroll providers weigh in on the latest trends in the field.

By Ted Needleman
Contributing editor

May 26
Small business accounting software

BlackLine now available to outsourcers serving small, medium sized companies

Raffa and RSM are the first accounting firms to join the newly expanded strategic partner program.

By Ranica Arrowsmith
Technology Editor

May 26
AT Think Can’t someone else do it?

A firm's staff-to-partner ratio says a lot about how well they're delegating.

May 25

Daniel Hood

Accounting Today
Tax reform

The biggest issues of 2017 for tax pros

Practitioner groups are taking their members’ concerns to Washington.

May 25

Resources

The latest Accounting Today research and discussion:

Accounting firm services

Practice management

Consulting
Trusted Advisor 2.0

By Daniel Hood

September 28
Beyond the Buzz: Moving from AI Hype to Meaningful Impact

Weaving AI into client records, workflows, documents, and billing allows accounting firms increase to by offering client accounting services. Learn why an integrated platform outperforms standalone accounting solutions.

Partner Insights from Canopy
Beyond Research: Unlocking Hidden Value from AI

Generative AI adoption among accounting firms doubled in just one year. But many firms are barely scratching the surface, using AI primarily for tax research rather than to reimagine workflows

Partner Insights from Thomson Reuters

Accounting: Key Questions & Analysis

What are the key trends and strategies emerging from accounting industry leaders?

Top leaders are focused on structural challenges facing firms, including succession planning, evolving service mix, and long-term sustainability of traditional models.

How are accounting firms positioning themselves for the profession’s next phase?

Firm leaders are redefining and evaluating their strategy for growth. This includes investing in people and systems as well as rethinking how firms deliver value to address changing client needs and competition.

What role does professional identity play as accounting continues to change?

Debate continues over how accounting defines itself. This is due to accounting expanding into advisory, consulting, and technology-enabled services. These changes can raise questions about standards, training, and long-term credibility.

How are accounting firms managing leadership and succession risk?

Demographic shifts are accelerating in accounting. This means more firms are confronting leadership transitions and ownership succession which can create critical strategic risks that influence growth, culture, and valuation.