AT Think

Asfirms struggle to increase their profitability in a time of reduced revenue,having an effective marketing and business development function is moreimportant than ever. But how do you know whether your firm’s marketing programis doing everything it could — and should — to support your businessdevelopment efforts?

Leslie Seidman took over as acting chair of the Financial Accounting Standards Board on Friday, as the board embarks on a series of roundtable meetings designed to show that it’s listening more to the public.

Upstate New York-based The Bonadio Group has rolled out a new communications strategy across a range of mediums to center its messaging around connections between the company, its staff, clients and prospects.

A new study finds that only drastic spending cuts or tax hikes would be able to put much of a dent in the federal debt.

It was a lofty goal, but Grant Thornton employees from around the country aimed to collect $111,000 worth of peanut butter, macaroni and cheese, chicken noodle soup and granola bars last month to benefit the Feeding America’s Kids Café program. They ended up collecting more.

A group of 47 House Democrats has written to House Speaker Nancy Pelosi, D-Calif., asking to extend the soon-to-expire Bush tax cuts on dividends and capital gains, echoing a similar letter sent this month by 31 House Democrats that advocates extending the tax cuts for upper-income taxpayers.

Passing the CPA exam will not be easy, but if you follow these five important rules, you will significantly increase your chances.

The National Society of Accountants is congratulating itself on scoring a win against the AICPA, convincing the IRS not to grant an exemption from its new preparer registration requirements for non-signing preparers at CPA firms.

Atlanta-based Porter Keadle Moore has made a contribution to the Center for Forensic Studies in Accounting at Georgia Southern University – to the tune of $6,000.

AccountantsWorld president Chandra Bhansali visited the WebCPA and Accounting Today offices on Friday to discuss the company’s cloud computing services for accountants, which are now being packaged together at a discount.