Upstate New York-based The Bonadio Group has rolled out a new communications strategy across a range of mediums to center its messaging around connections between the company, its staff, clients and prospects.

 The campaign includes four new web videos focused on the firm’s niches – construction, high tech, health care and small business. The videos showcase four partners talking about a particular client situation, what was done and the results achieved; six new videos for the website’s career section that include testimonials from staff; a new YouTube channel; and a new Bonadio & You corporate brochure that will be sent with all partners on engagements, as well as hitting the conference and trade show circuit.

Behind the scenes work has also been done on the firm’s website to improve its search engine optimization strategy, make the content more reader-friendly, calculate more analytics and metrics and monitor leads. The firm also has accounts on Facebook, Twitter and LinkedIn.

Check out what they are doing at