Lee Frederiksen
Managing partnerLee Frederiksen, PhD, is managing partner of
Lee Frederiksen, PhD, is managing partner of
Does M&A make sense for your firm? Before you say yes, consider this: They come with significant risks.
It is more important than ever for accounting and financial service firms to be visible where prospects are looking for insight and help.
Social media can be exceedingly frustrating for an accounting firm that’s trying to stay current and utilize a digital marketing strategy to build its brand, develop new business, and fuel growth.
It’s imperative that business development and marketing come together to find ways to support their common goal.
Highly successful firms employed tools that helped them gain useful market knowledge to make more informed decisions that enable their marketing programs to be more effective.
Even if your firm has an M&A plan in place as part of its growth strategy, you’ll also want to achieve at least some of your growth through sales.
While retailers and consumer-oriented commercial businesses embraced online marketing years ago, accounting practices have been slow to adopt digital marketing strategies.
In today’s digital world, you can’t make an impact — or remain relevant — if your audience can’t find you.
While one marketer is good, two or more working toward a common goal is even better.
The world of accounting can be a harsh environment. How do you stand out in a crowded field?