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In this Generational Viewpoints article, we asked members of Casey Peterson & associates ltd. (www.caseypeterson.com), a rapid City, s.d.-based accounting firm with two offices and approximately 50 employees, to share their perspectives regarding social media. Generation X senior-incharge Kayce Gerlach, born in 1979, and Baby Boomer president Casey Peterson, born in 1953, replied to the following question:
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First things first: Is your firm ready to be found online?
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Central to any functional succession plan is a focus on the clients, and seamlessly transitioning those relationships from one partner to the next.
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The release of tax returns of presidential candidates has again brought popular media coverage of the issue of what is reasonable compensation for S corporation shareholders.
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For most major accounting firms, the Enron era set profitability back decades when they were forced to abandon their highly lucrative consulting arms in an effort to shed even the vague appearance of a conflict of interest.
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Establishing a brand as a CPA firm is something that can take a lifetime.
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"We've got to have a Facebook page!" That's the exclamation of most CPA and accounting firms. and then, while many pages go live, they sit almost lifeless, as one of an infinite number of silent trees in a dense forest.
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As corporate responsibility and sustainability becomes more ingrained in financial reporting among U.S. companies, a number of CPA firms are seizing opportunities to meet rising investor demand for that non-financial information - specifically dealing with a company's environmental and social and governance footprint.
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