Session archives
2025
What are the hot new niches and service offerings accounting firms should explore? How can technology improve the speed and efficiency of your practice? What role is AI currently playing and where will it go from here?

These are just a few of the critical questions experts will discuss at Accounting Today’s FIRM GROWTH FORUM. Featuring CPE-eligible sessions, interactive workshops, informative case studies and so much more, this is your chance to dive deep into all aspects of the modern accounting landscape with your fellow leaders.
Keynote
Why Your Clients Don't Value Your Services…and How to Change Their Thinking

What clients value and what accountants believe they value are often worlds apart.

June 8
Intentional Growth: Accounting Today's 2025 Fastest-Growing Firms

No one knows better how to grow an accounting firm than those who have done it – and this panel of the 2025 Fastest Growing Firms

June 8
General Sessions
Ask the Experts

In our closing session, four well-known experts share their insights on the major issues facing firms, from keeping up with technology and finding the right service mix

June 8
Embracing Technology for Success: Strategies for Firms and Professionals

In today's fast-paced landscape, technology adoption is essential, yet firms often grapple with the ever-evolving influx of tools and the challenge of using them effectively.

June 8
Next-Gen Perspectives: Insights from Newly Minted Partners

Join a panel of newly minted partners as they share their journey to partnership and what inspired them to pursue this path.

June 8
Maximizing Accounting Firm Revenue Opportunities

Join industry experts for an extensive, immersive, accelerated experience and the latest hands-on skills.

June 8
Advisory: Evolving Roles for Accounting Firms in Client Financial Strategies

In this research-based panel discussion, industry experts will consider the increasing role advisory services are playing as accounting firms continue to expand their offerings.

June 8
Unicorn Hunting

With the accounting profession facing a critical talent shortage, firms must adopt innovative approaches to attract, hire, and retain top talent.

June 8
Conference Open & Welcoming Remarks

Conference Open & Welcoming Remarks

June 8
The Private Equity Effect on Accounting Today's 2025 Fastest-Growing Firms

Private equity investment can be a catalyst for growth and innovation in the accounting profession

June 8
R&R Track: Game On! Using Gamification to Transform Accounting Recruitment & Retention

In a world where top talent seeks purpose and play, gamification offers accounting a fresh edge.

June 8
PE and M&A Track: Build To Evolve – What Matters In M&A

With increased consolidation and competition from outside partners, M&A has become a strategy for survival.

June 8
AI Track: Redefining Accounting with AI: Doubling Capacity and Revenue Without Adding Accountants

AI and automation are no longer buzzwords - they are essential tools for modernizing accounting firms.

June 8
Automation Tools for Growth: Enhancing the Client-Centric Service Model

As firms strive for growth, integrating advanced automation and in-demand services, including sales tax compliance, into your firm's tech stack is no longer optional—it's the key to growth.

June 8
Case Study
Practical AI for Accountants: A Discussion of How AI Can Be Used for Accounting Professionals

Explore the potential of AI in accounting with real tangible and practical applications tailored to today's accounting professionals.

June 8
Scale Your Capacity and Redefine Your Firm with AI and AI Agents

The accounting industry is grappling with talent shortages, increasing client demands, and mounting pricing pressures.

June 8