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Session archives
2025
What are the hot new niches and service offerings accounting firms should explore? How can technology improve the speed and efficiency of your practice? What role is AI currently playing and where will it go from here?

These are just a few of the critical questions experts will discuss at Accounting Today’s FIRM GROWTH FORUM. Featuring CPE-eligible sessions, interactive workshops, informative case studies and so much more, this is your chance to dive deep into all aspects of the modern accounting landscape with your fellow leaders.
Keynote
Why Your Clients Don't Value Your Services…and How to Change Their Thinking

What clients value and what accountants believe they value are often worlds apart.

June 11
Intentional Growth: Accounting Today's 2025 Fastest-Growing Firms

No one knows better how to grow an accounting firm than those who have done it – and this panel of the 2025 Fastest Growing Firms

June 8
General Sessions
Automation Tools for Growth: Enhancing the Client-Centric Service Model

As firms strive for growth, integrating advanced automation and in-demand services, including sales tax compliance, into your firm's tech stack is no longer optional—it's the key to growth.

June 8
AI Track: Redefining Accounting with AI: Doubling Capacity and Revenue Without Adding Accountants

AI and automation are no longer buzzwords - they are essential tools for modernizing accounting firms.

June 8
PE and M&A Track: Build To Evolve – What Matters In M&A

With increased consolidation and competition from outside partners, M&A has become a strategy for survival.

June 8
R&R Track: Game On! Using Gamification to Transform Accounting Recruitment & Retention

In a world where top talent seeks purpose and play, gamification offers accounting a fresh edge.

June 8
The Private Equity Effect on Accounting Today's 2025 Fastest-Growing Firms

Private equity investment can be a catalyst for growth and innovation in the accounting profession

June 8
Conference Open & Welcoming Remarks

Conference Open & Welcoming Remarks

June 8
Advisory: Evolving Roles for Accounting Firms in Client Financial Strategies

In this research-based panel discussion, industry experts will consider the increasing role advisory services are playing as accounting firms continue to expand their offerings.

June 8
Maximizing Accounting Firm Revenue Opportunities

Join industry experts for an extensive, immersive, accelerated experience and the latest hands-on skills.

June 8
Next-Gen Perspectives: Insights from Newly Minted Partners

Join a panel of newly minted partners as they share their journey to partnership and what inspired them to pursue this path.

June 8
Embracing Technology for Success: Strategies for Firms and Professionals

In today's fast-paced landscape, technology adoption is essential, yet firms often grapple with the ever-evolving influx of tools and the challenge of using them effectively.

June 8
Ask the Experts

In our closing session, four well-known experts share their insights on the major issues facing firms, from keeping up with technology and finding the right service mix

June 8
More Than Just Saving Time and Money: How Automation Tools Are Helping Firms Overcome the CPA Staffing Crisis

Experience an inspiring real-world success story highlighting the journey of two businesses working together

June 10
Recognizing Accounting Today's Fastest-Growing Firms

Accounting Today is out to recognize the firms that are disrupting the profession, and one of the best ways to do that

June 11
Unicorn Hunting

With the accounting profession facing a critical talent shortage, firms must adopt innovative approaches to attract, hire, and retain top talent.

June 11
Case Study
Practical AI for Accountants: A Discussion of How AI Can Be Used for Accounting Professionals

Explore the potential of AI in accounting with real tangible and practical applications tailored to today's accounting professionals.

June 11
Scale Your Capacity and Redefine Your Firm with AI and AI Agents

The accounting industry is grappling with talent shortages, increasing client demands, and mounting pricing pressures.

June 8
Track
Advisory Track: ​Advisory as a Disruptor: Navigating What's Ahead for Modern Accounting Firms

Advisory services have become a critical differentiator for firms to stay relevant and competitive.

June 18
AI Track: Building an AI-Ready Firm: Best Practices and Strategies for Growth

As artificial intelligence becomes a cornerstone of professional workflows, accounting firms are discovering its potential to enhance efficiency

June 10
Tech Track: Process Optimization From Ideation to Implementation

Efficient processes are the backbone of a thriving accounting practice.

June 8
Growth Track: Building Sustainable Growth: Strategies for Accounting Firms

In an era of rapid innovation and shifting client expectations, accounting firms face unprecedented challenges—and opportunities—for growth.

June 8
Tech Track: Is My Tech Tech-ing? Streamline, Automate and Elevate

Accounting firms must embrace technology to stay competitive and deliver exceptional client service.

June 8
R&R Track: Building a Healthier, Happier Firm: Strategies for Attracting and Retaining Top Talent

In the 2024 Accountants Annual Professional Satisfaction Survey, we uncovered key factors that drive satisfaction in the accounting profession

June 8
Growth Track: The Power of Partnership

In the past five years, Kristen Keats and Martin Moll have founded, invested in, or purchased six companies.

June 8