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Houston accounting firm McConnell & Jones recently received the Energy Future Holdings’ Gold Star Supplier of the Year Award for its exceptional performance, customer satisfaction, community involvement and workforce diversity.

E&Y TO PAY PCAOB $2M TO SETTLE AUDIT CHARGES

It's true that the bipartisan congressional "super committee" failed to agree on a 10-year federal deficit reduction plan. And yes, for all intents and purposes, automatic across-the-board spending cuts to the tune of $1.2 trillion are now scheduled to kick in by 2013.

With all the talk about personal and company branding, a wider problem can get lost in the shuffle - that of the accounting profession's brand. This was a central gripe during the first Innovation & Collaboration Opportunities event hosted by local firm New Vision CPA Group and its CEO Jody Padar in Schaumburg, Ill., which corralled thought leaders, influencers and prolific tweeters for a day of brainstorming the profession's direction.

In this Generational Viewpoints article, we asked members of Casey Peterson & associates ltd. (www.caseypeterson.com), a rapid City, s.d.-based accounting firm with two offices and approximately 50 employees, to share their perspectives regarding social media. Generation X senior-incharge Kayce Gerlach, born in 1979, and Baby Boomer president Casey Peterson, born in 1953, replied to the following question:

The next leader in your firm could be an information technology professional or chief information officer.

First things first: Is your firm ready to be found online?

Central to any functional succession plan is a focus on the clients, and seamlessly transitioning those relationships from one partner to the next.

Filing season seems to get tougher each year for both accountants and taxpayers as they head into crunch time.

Sometimes it almost restores your faith.