Platform Revolution: How Networked Markets Are Transforming the Economy and How to Make Them Work For You
By Sangeet Paul Choudary, Marshall W. Van Alstyne, and Geoffrey Parker
W.W. Norton & Co.
Think about some of the most common, most successful names in business today – Airbnb, Amazon, PayPal, Uber and so on – and you quickly realize that what a lot of them do is offer a platform on which people can interact to rent out a room, sell a used book, arrange a ride, set up a date or any of a thousand other things. “Platform Revolution” dives into this phenomenon to explain how to build your own successful platform (or help clients with theirs) and is a very handy guide to a fascinating new business model.