Mental health perks via app; "deep voice" frauds; better job interviews through technology; and seven other developments in technology this past month and how they’ll impact your clients and your firm.
1. Mental health startup BetterUp raised $300M
Why this is important for your firm and clients: Want to attract good talent in these tight labor times? Then you need to be offering — and talking about — your mental health benefits for your employees. This is why mental health companies like BetterUp are so popular. Mental health no longer carries the stigma that it once did, and your employees (and prospective employees) will ask about the benefits you’re providing. Using a service like BetterUp will help you answer that question.
2. Paychex adds support for vaccination status
Why this is important for your firm and clients: Disclosure: Paychex is a client of my company, The Marks Group. But no, I’m not being compensated to report on this public news. I’m bringing attention to this because Paychex, and other payroll and HR service providers, are stepping up their technologies to help small and midsized businesses with their COVID compliance requirements. If your clients are facing these regulations, then they should reach out to their payroll provider for help.
3. Scammers clone exec’s voice and steal $35M from a bank
Why this is important for your firm and clients: This is a concern. While much of the media has been paying attention to “deep fake” videos that can alter the content of a video, there hasn’t been as much concern about “deep voice.” And yet it’s this type of technology that can really harm businesses. What would your employees do if a genuine impersonator called and told them to transfer money from the firm? Immediately comply? This is something that needs attention.
4. BrightHire scores $20.5M for Zoom-based job interview
Why this is important for your firm and clients: According to the TechCrunch report, “The company records and transcribes each interview, which is conducted over Zoom, enabling the interviewer to concentrate solely on the candidate, and not on taking notes or other tasks. In addition, throughout the interview, the software will surface critical questions to ask the candidate, which helps ensure every interview is conducted in a consistent way. After every interview, the software surfaces highlights and insights that help companies as they hire new employees and ultimately to continually improve hiring overall.”
AI is becoming an increasingly important tool for helping employers conduct interviews. As more employees trickle back to the workplace, I’m expecting more small businesses to leverage these tools in the coming years.
5. Employers are replacing no-show employees with robots
Why this is important for your firm and clients: This article has more than a dozen examples of small and large companies taking advantage of lower tech costs to replace workers with automation. The tech companies won’t admit this and neither will the employers. But it’s happening. And given the high cost (and maintenance) of employing people, you really can’t blame them. I expect to see more of this in the coming years.
6. 81% of online retailers increased their AI budget
Why this is important for your firm and clients: Now, why do you think 81% of retailers are planning to spend more on AI this year? If you’re still not sure, please refer back to the previous item in this column. Hello tech, goodbye people.
7. Walmart rolled out bitcoin ATMs
Why this is important for your firm and clients: Your small-business clients should be watching digital currencies closely. No, not to invest. But to accept. Right now it’s still too “bleeding edge” and risky to deal with the volatility inherent in these things. But as companies like Walmart are doing, they’ll soon need to be doing the same or they may lose some customers.
8. Facebook plans to hire 10,000 workers to build a ‘metaverse’
Why this is important for your firm and clients: The metaverse is coming and it’s going to impact the way we do business. Want to know more? Read my take on it
9. Ransomware gangs complain other crooks are stealing their ransoms
Why this is important for your firm and clients: How great is this story? Crooks stealing from crooks. Hopefully this behavior will limit some of their activities but probably not. In the meantime: Get your employees trained, use backup software, invest in up-to-date security software and, most important, keep everyone’s operating systems — Windows, iOS, Android — up to date.
10. Google bringing AppSheet automations to Gmail
Why this is important for your firm and clients: When Google says “developers” it doesn’t necessarily mean six-figure projects. AppSheet is a pretty easy-to-learn tool that can significantly automate parts of your business without having to purchase full-blown software applications. It’s like Google Sheets on steroids. Your best bet is to get a developer involved, but you can rest assured that because of the ease and power of these tools, you’ll spend significantly less on development expenses. Check out
Note: Some of these stories also appeared on Forbes.com.