[IMGCAP(1)]Having a carefully designed social media policy in place isn’t only a matter of establishing standards for politeness; it’s necessary to legally protect your firm and its actions.

Much of business behavior is so entrenched in the culture that it’s learned automatically and taken more or less for granted. One wears shoes. One shakes hands. One is especially polite to one’s clients and supervisors. Social media, however, has thrown a bit of a wrench into the mix. This is partly due to its fairly recent appearance on the business scene. Without decades (if not centuries) to evolve, the emerging technologies and their capabilities haven’t yet resulted in a widely accepted protocol.

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