While the number of conferences focused on the basics of accounting marketing has grown over the past several years, there were literally none devoted to the critical issues faced by senior-level marketers — until now.In late February, the Association for Accounting Marketing staged its inaugural Executive Leadership Conference in an effort to help provide those at the senior level with strategies to create engaging programs and boost revenue at their respective firms.
Roughly 90 people convened here for the two-day event, which featured panels and workshops to help attendees craft and enhance their marketing plans for 2008 and beyond.
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