The Association for Accounting Marketing has named a new CEO, Jayla Boire, a marketing consultant, to run the organization after a long search process.

“Our CEO search was an exhaustive process,” said AAM president Katie Tolin, who is director of practice growth at Ohio-based Rea & Associates. “Jayla clearly showed us that she was the type of person we needed to drive AAM’s strategy to increase member value, develop industry relationships and grow the presence of AAM in the accounting industry.”

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