AAM hands out awards to accounting firm marketers

Register now

The Association for Accounting Marketing presented 29 awards to accounting firm marketers in categories such as advertising, branding, business development initiatives, events, and marketing and PR campaigns.

Experts in the field of marketing, advertising, communications and professional services sifted through more than 100 entries and picked the winners based on the accomplishment of specific goals and objectives, executing a project strategically, and measurable results. The awards were announced Monday at the Portland Art Museum during AAM’s 2018 Summit in Portland, Oregon.

The winners were as follows:


Digital advertising: ORBA

Print campaign, total spend of $24,999 or less: Henderson Hutcherson & McCullough

Print campaign, total spend above $25,000: BKD CPAs & Advisors


Integrated branding programs, budget above $100,000: BKD CPAs & Advisors

Integrated branding programs, budget below $100,000: MichaelSilver

Logo, new or refreshed: Casey Peterson, Ltd.

Business Development Initiative

Customized sales initiative or approach: RSM Canada

Collateral and Content Marketing

Announcements/invitations: Berdon LLP

Blogs: Freed Maxick CPAs, P.C.

Brochures: ORBA

Integrated PR campaign: Dixon Hughes Goodman LLP

Publications and newsletters: BKD CPAs & Advisors


Budget between $10,000 and $24,999: Margolin, Winer & Evens LLP

Budget less than $9,999: Rea & Associates, Inc.

Budget above $25,000: Grant Thornton LLP

Marketing and PR Campaigns

Client service/survey: Herbein + Company, Inc.

Direct marketing campaign: TD&T CPAs and Advisors, P.C.

Integrated marketing campaign: SVA Certified Public Accountants

Nurture/lead generation campaign: EKS&H LLLP

Recruiting campaign: Keiter

Social media campaign: Henry+Horne

Video and Multimedia

Program budget above $10,000: WithumSmith+Brown, PC

Program budget below $9,999: BKD CPAs & Advisors


Project budget between $10,000 and $24,999: Glass Jacobson Financial Group

Project budget above $25,000: ORBA

Project budget below $9,999: Hartmann, Blackmon & Kilgore, P.C.

We AAM to Serve

Small firm: KPM CPAs & Advisors

Medium firm: Rea & Associates, Inc.

Large firm: Crowe Horwath LLP

AAM also said Wednesday that it named Nicole Gantz, a marketing partner at Honkamp Krueger & Co., as the winner of its 2018 Marketer of the Year award. In addition, Jack Kolmansberger, chief marketing officer of Herbein + Company Inc., and Eric Majchrzak, chief marketing officer of Beach Fleischman, were inducted into the AAM Hall of Fame. Rebecca Weiland of Rea & Associates Inc., received the Volunteer of the Year award, and Katherine Koon, a marketing specialist at GBQ, was honored as Rookie of the Year.

For reprint and licensing requests for this article, click here.
Digital marketing Business development Social media AAM