Business development

Voices Pathways to Growth: Expanding in the time of COVID

Firms need to adapt their business development efforts to the reality of the pandemic.

November 25

Gale Crosley

President

Crosley+Company

Voices Niche marketing: Gain a competitive edge by going narrow

These unconventional times call for concentrating on one or two areas of specialization, and exploiting those to the max.

November 13

Lee Frederiksen

Managing partner

Hinge

Voices Want your firm to remain independent? Get bigger, stronger and better

While conventional wisdom tells us that bigger is better, that’s plain and simple nonsense when it comes to midsized CPA firms and a convenient excuse for less than stellar growth by a firm’s partner group.

November 11

Dom Esposito

CEO

Esposito CEO2CEO, LLC

Voices 3 approaches to boosting your online presence

I’ve learned through trial and (lots of) error there are three basic approaches to building a website and newsletter for your firm.

October 30

Kyle Walters

Partner

L&H CPAs and Advisors

Web Seminar The year ahead

Based on extensive research with the Accounting Today audience, this session will explore firms’ plans for 2021, from hiring and technology spending, to growth strategies, potential M&A, new service offerings and more.

Sponsored by Right Networks

Voices Are you basing your strategic plan on myths or facts?

If you are, you are guaranteed to have a plan that will fail to deliver on your future vision.

October 20