The Association for Accounting Marketing has released a report documenting compensation trends across a number of marketing, business development and sales positions within the accounting industry.
The survey found that participating firms devote an average of 2.7 percent of their net revenue to marketing and sales, with the middle 50 percent of participants ranging between 1.7 and 3.3 percent.
The “Marketing Program and Compensation Survey Report” for 2010-2011 includes salary benchmarking data for marketing partners, chief marketing officers, marketing directors, marketing managers, marketing specialists, marketing coordinators, sales coordinators and business development managers.
The report includes results from 117 participating firms ranging in size from net revenues of just under $2 million to more than $350 million across the country.
“Having access to current benchmarking data is essential for accounting firms in today’s economic landscape,” AAM president D. Scott Moore said in a statement. “This report explores in detail marketing programs, resources, job design and compensation. Even firms with no immediate hiring plans are wise to monitor salary trends in the event of unplanned turnover or sudden opportunities for growth.”
Participants were asked to provide information about their firm, their marketing philosophies and practices, marketing functions and resources, and the compensation paid to marketing employees.
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