A recent study from the job site Indeed found that “business analyst” was the most in-demand financial profession among small business hirers, followed by “business development manager” and “data analyst,” but “accountant” didn’t even make it to the top 10 list.

The research indicates that small and midsized businesses are less interested in hiring accountants, suggesting that accountants may need to do a better job of branding themselves to small business owners.

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