AccountantsWorld has partnered with Jay Abraham, an author and business growth guru who made his name in direct marketing strategies in the 1970s, to develop a series of growth-oriented articles and videos for the software company’s customers.

The marketing tools will be focused on helping accountants and firms expand their practice and increase profits.

AccountantsWorld and Abraham will also host an industry event in New York on November 17 to share case studies and action items for firm growth.

“Accountants work tirelessly for their clients, always looking for opportunities to help them grow and better operate their businesses,” said Abraham in a statement. “This partnership will offer accountants high-performance growth methodologies to help them expand their own practices.”

“AccountantsWorld’s core mission is to equip accountants with the software, tools, insights and support they need to build sustainable value for their practices and better serve their clients,” added Chandra Bhansali, Ph.D., co-founder and CEO of AccountantsWorld. “By partnering with one of the world’s preeminent business minds, we can now offer our customers a unique competitive advantage in achieving their growth goals.”

For more information on the partnership and Fall event, please visit www.accountantsworld.com/abraham.

www.abraham.com

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