Acumatica has launched a campaign to add new reseller partners by mailing out a pair of “flip flop” sandals complete with a URL to the registration site for the company’s upcoming partner conference.

The URL states “dip your toes in” and encourages potential partners to register for the event this August where Acumatica expects to host over 250 current partners at the Lansdowne Resort in Leesburg, Va.

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