Acumatica has launched a campaign to add new reseller partners by mailing out a pair of “flip flop” sandals complete with a URL to the registration site for the company’s upcoming partner conference.

The URL states “dip your toes in” and encourages potential partners to register for the event this August where Acumatica expects to host over 250 current partners at the Lansdowne Resort in Leesburg, Va.

The company also recently launched its version 4.1 early adoption program designed to help a select group of customers use and test the new features of Acumatica 4.1 before its August 19 launch at the partner summit.

“The early adoption release signifies the second major pre-launch phase, when a few selected Acumatica’s early adoption customers enjoy dedicated engineering assistance from us and their solution provider to go live on the latest product version before launch,” said Acumatica’s vice president of engineering Oleg Shaikhatarov. “This allows us to ensure the product meets high quality standards and is effective in a production environment before general availability.”


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