The American Institute of CPAs combined its Practitioners Symposium and TECH+ conference for the first time with the Association for Accounting Marketing’s annual AAM Summit this week in Las Vegas.
Accounting Today editor-in-chief Daniel Hood and senior editor Danielle Lee reported on many of the sessions.
In the opening keynote address, author and marketing expert Sally Hogshead urged attendees to focus their marketing efforts on what sets them apart (see
AICPA president and CEO Barry Melancon and chairman Greg Anton offered an update on the issues confronting the accounting profession in a wide-ranging discussion on the second day of the conference (see
In another session, Kelly Phillips Erb, who writes the popular Tax Girl blog, offered advice to the audience on how to keep up with the latest tax developments (see
Tax expert Jim Buttonow of New River Innovation told attendees about how the IRS’s new initiatives at beefing up and automating the audit function would create more demand for tax practitioner services (see
In the closing keynote speech consultant Stephen Shapiro told the audience about the game he developed, Personality Poker, and during the conference AAM presented its annual awards gala (see
Also check out the Twitter feed for PSTech at