The American Institute of CPAs combined its Practitioners Symposium and TECH+ conference for the first time with the Association for Accounting Marketing’s annual AAM Summit this week in Las Vegas.

Accounting Today editor-in-chief Daniel Hood and senior editor Danielle Lee reported on many of the sessions.

In the opening keynote address, author and marketing expert Sally Hogshead urged attendees to focus their marketing efforts on what sets them apart (see Report from PSTech/AAM: Conference Keynote Urges Accountants to ‘Fascinate’).

AICPA president and CEO Barry Melancon and chairman Greg Anton offered an update on the issues confronting the accounting profession in a wide-ranging discussion on the second day of the conference (see Report from PSTech/AAM Summit: The State of the Profession).

In another session, Kelly Phillips Erb, who writes the popular Tax Girl blog, offered advice to the audience on how to keep up with the latest tax developments (see Tax Girl Warns: Don’t Fall Behind).

Tax expert Jim Buttonow of New River Innovation told attendees about how the IRS’s new initiatives at beefing up and automating the audit function would create more demand for tax practitioner services (see Opportunities Abound in Post-Filing Services).

In the closing keynote speech consultant Stephen Shapiro told the audience about the game he developed, Personality Poker, and during the conference AAM presented its annual awards gala (see Hearts & Spades: Year One of the AICPA Tech/AAM Megaevent).

Also check out the Twitter feed for PSTech at!/search/%23PSTECH and for the AAM Summit at!/search/%23AAMKT.

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