I think it matters, and I'll share my rationale shortly. But first, let's explore the difference between these roles.As a consultant, you're typically engaged to solve a specific problem, to manage a project, or both. Each client sees their consultant as a subject matter expert to whom they can look for answers and solutions to the question, "What should we do?" in a particular area. They may also look to their consultant for help in implementing the recommended solution.

When you're a coach, you're engaged to help enhance the performance of your client in a particular area. Each client looks to their coach for help in assessing their capabilities and in developing a "game plan" to identify the new skills, abilities and habits that they'll need to enhance their performance. They may also look to their coach for support in creating accountability mechanisms and ensuring that their tactical game plan is implemented.

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