Las Vegas (Jan. 15, 2004) -- Unflagging routine erases the workplace spirit and true entrepreneurs must employ a “counter-intuitive” strategy to succeed, Michael Gerber, author of a controversial best-seller on the myths of small business, told a group of CPAs.

“Your business means nothing if you pay the price of your life for it,” said Gerber, author of The E-Myth: Why Most Small Businesses Don’t Work and What to Do About It. “There’s only one reason for creating a business and that’s to sell it. Most people who own a business are technicians suffering from an entrepreneurial seizure. They just keep doing it, doing it, doing it.”

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