by Troy Waugh and Angie Grissom Seminars can be remarkable marketing tools for CPAs. They enable you to communicate your knowledge, demonstrate your creativity, and generate chemistry between you and a prospect. A carefully planned program can enable you to leverage your “selling time” and use group dynamics to motivate potential clients to hire you.

When you speak before an audience, even a small one, the attendees perceive you as having a high level of expertise. Positioning yourself as an easygoing, articulate advisor is a great way to attract prospects to your accounting practice.

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