A recent Protiviti survey found that CFOs and financial executives are increasingly concerned about their organizations’ ability to manage cash flow and working capital due to the growing need to address economic volatility with greater precision, speed and flexibility.

Protiviti’s 2014 Finance Priorities Report is based on a survey of more than 220 finance professionals – consisting of CFOs, vice presidents and directors of finance, and controllers. The survey included more than 100 questions about primary concerns and priorities in five categories: process capabilities for financial transactions; process capabilities for financial analysis; emerging issues; technical capabilities and organizational capabilities.

The top survey results in the process capabilities for financial transactions category demonstrate the respondents’ continued focus on streamlining the financial close - from improving account reconciliation and financial consolidation processes to the period-end close, finance functions want to achieve greater efficiency in:

  • Cash forecasting
  • Period-end close
  • Account reconciliations
  • Working capital management
  • Banking relationships

“Organizations are facing tremendous change and new cost pressures, and they struggle to know whether or not they are prepared to adjust and manage sufficiently the impact of various upcoming changes,” said Jim Pajakowski, executive vice president of global services for Protiviti. “The Affordable Care Act is front and center for a lot of companies, given the many questions that remain open related to the Act, from compliance to short- and long-term costs.”
Profitability analysis and reporting – specifically related to products and segments – along with performance management and business intelligence rank among the top priorities in the survey category of process capabilities for financial analysis:

  • Strategic planning
  • Periodic forecasting
  • Budgeting
  • Performance management/executive dashboards/balanced scorecards
  • Profitability analysis (product, customer, channel, etc.)

In addition, when asked to rank their priorities in the emerging issues category, financial executives selected issues that pose new risks, challenges and opportunities for finance functions:

  • Changes to U.S. healthcare regulations
  • Sustainability
  • Globalization
  • Workforce mobility

“Health care is a key emerging issue for financial executives, but not the only one," said Pajakowski. "For example, rather than treating sustainability as strictly an environmental issue, organizations are embracing a more expansive approach to managing and measuring sustainability, and finance functions figure prominently. Finance leaders also see globalization - largely driven by the potential impact on supply chain management processes and costs - and workforce mobility, which promises numerous business benefits yet also gives rise to new IT and data privacy risks, as areas of concern.”
Protiviti’s Finance Priorities Report, conducted during the second and third quarters of 2013, includes insights from finance executives at companies with annual revenues ranging from greater than $20 billion to less than $100 million. The survey is available for download on the Protiviti site.

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