H&R Block may be looking to sell soon, according to recent published reports.

News outlets like The Street say that the fourth largest U.S. taxation and accounting prep service – which, amid falling customer numbers and declining stock prices, refuses to comment on the sale possibility – is trying to secure $35 per share for any sale.

Analysts such as BTIG’s Mark Palmer have called the potential of Block attracting a private equity bid “not farfetched.”

“HRB shares now trade almost 35 percent below the high of $37.53 they reached early last November even after a recent rally,” Palmer wrote earlier this month. “We find it feasible that private equity firms with a focus on the consumer finance space would consider a bid for HRB.”

Other news sources such as Seeking Alpha discredit the sales rumors. Block has consistently declined to comment.

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