During a recent panel presentation on blogging, accounting firms considering launching their own blogs kept turning the discussion to the worries holding them back -- an inherent fear factor that encompassed concerns about everything from liability issues, to their work getting lost in the cyberspace shuffle.

Kevin O'Keefe, whose company LexBlog has found a niche building blogs for law firms, tackled the issue head-on as part of the New York Metropolitan Chapter of the Association for Accounting Marketing's May 3 panel on "Blogging for Clients: How It Works and Why You Should Care."

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