BNA, NetSuite Name New Marketing Execs

BNA has appointed Lisa Fitzpatrick as director of marketing for the company's tax and accounting product line.

She has worked as a marketing executive at Thompson Publishing, Cowles Magazine and MarketResearch.com. At BNA, she will oversee products such as Tax Management Portfolios.

Also in the marketing arena, NetSuite has named David Downing as its chief marketing officer. He has worked as a marketing executive at Adobe, Oracle, Informatica, SAP and most recently MetaLINCS, which Seagate Technology acquired last December.

He will be responsible for NetSuite's worldwide marketing initiatives for its enterprise resource planning, customer relationship management and e-commerce software, in addition to spearheading marketing initiatives aimed at moving NetSuite into midmarket companies.

For reprint and licensing requests for this article, click here.
Marketing
MORE FROM ACCOUNTING TODAY