Boston (June 13, 2003) -- Former Results Accountant Systems founder Paul Dunn, famous for his marketing-centered "Accountants' Boot Camp" retreats, swung back into the profession after a three-year hiatus with a message for firms: Transform the experience of your team members and clients and your business will be profitable and grow.
Dunn, who sold his interest in the business to his partners and has been absent from the profession due to a non-compete clause that recently expired, argued that the service industry is dead, and that successful firms need to replace service with a "transformative" experience instead.
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