[IMGCAP(1)]If you are like most value added resellers out there today, you have become familiar with declining product margins, costly new customer acquisition, and a challenging economic climate mixed in with competitors driving prices down to buy market share. So how do you differentiate while maintaining your business? One way we were able to do this was through focusing on business intelligence.
Our decision to focus on business intelligence was driven by our client’s needs. Recognizing the opportunity enabled us to offer a new service that was already in demand and would deliver the highest value to them.
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