In the face of major uncertainty regarding the upcoming tax season, Jeff Gramlich, president of tax software developer CCH Small Firm Services, is urging tax preparers to get in touch and stay in touch with their clients.

With Congress and the Obama administration apparently unable to reach a deal over the fiscal cliff and a wide variety of unresolved issues in tax legislation, “What preparers need to do with John Q. Public is to send them e-mails and communicate with them to show how it will affect them personally,” Gramlich said in an interview. “A lot of people don’t like to think about their tax situation until it’s tax time. They may or may not understand the consequences going back and forth between Congress and the White House — hence the need to keep communicating. You need to personalize it. When they get an e-mail from their accountant or tax preparer explaining what the fiscal cliff means for them, they might open it up and read it.”

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