Laura Kucera has joined the Top 100 Firm Citrin Cooperman as its new chief marketing officer. Kucera will oversee the entire firm’s marketing activities, including corporate communications, branding initiatives, events, and campaigns, as well as Citrin Cooperman’s digital properties.
“Citrin Cooperman has a strong reputation as a dynamic, fast-paced firm that continues to evolve and grow ahead of the needs of their clients ensuring the highest quality of services,” Kucera said. “The atmosphere encourages innovation and collaboration - I am truly excited to be joining the team.”
With more than 15 years of experience, Kucera has held senior positions managing all aspects of marketing at Big Four and regional professional services firms. Kucera' expertise includes developing and executing marketing plans; creating results-driven campaigns through multiple communications channels that increase brand awareness, qualified sales leads, and revenue; restructuring and integrating new marketing communications strategies; and building marketing strategy, teams, and processes.
“We are exceptionally happy that Laura has joined our team,” said Joel Cooperman, Citrin Cooperman’s chief executive officer. “We believe she combines business and marketing expertise together with very strong leadership skills. Laura is also a very strategic thinker and I am confident that she will quickly make a contribution and impact.”
Pat Cummings, co-managing partner of the firm’s New York City office and partner-in-charge of marketing added, “Laura is a talented and strategic addition to the firm. As the firm continues on its journey of bold growth, I am confident that Laura’s vision and leadership will help drive our business forward. We are delighted to welcome her inspiration and leadership.”
Kucera earned her B.A. in Psychology from Manhattanville College and obtained her MBA in Marketing from Iona College. She is an active member of the New York Chapter of the Association for Accounting Marketing.
Prior to Citrin Cooperman, Kucera was the CMO at Top 100 Firm Friedman LLP. She also worked at Top 100 Firm Grant Thornton as a director and marketing leader of the firm’s National Financial Services practice.
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