Jenkintown, Pa. (April 30, 2004) -- For marketing efforts to succeed, they should be custom-tailored as much as possible to each partner's strengths and weaknesses, according to Debra Skolnick, director of marketing and communications at Goldenberg Rosenthal, in Jenkintown, Pa.
"The success of partners’ marketing activities can be enhanced by developing a customized marketing plan that reflects their personality, concentrating on their individual strengths and interests," says Skolnick.
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