Jenkintown, Pa. (April 30, 2004) -- For marketing efforts to succeed, they should be custom-tailored as much as possible to each partner's strengths and weaknesses, according to Debra Skolnick, director of marketing and communications at Goldenberg Rosenthal, in Jenkintown, Pa.

"The success of partners’ marketing activities can be enhanced by developing a customized marketing plan that reflects their personality, concentrating on their individual strengths and interests," says Skolnick.

Register or login for access to this item and much more

All Accounting Today content is archived after seven days.

Community members receive:
  • All recent and archived articles
  • Conference offers and updates
  • A full menu of enewsletter options
  • Web seminars, white papers, ebooks

Don't have an account? Register for Free Unlimited Access