I believe there are two keys to success, whether a sole practitioner or a regional firm. They are simple when you say them, but that simplicity can be deceiving. The two are providing quality service, and establishing a reputation for doing so and continuing to do so.
Providing quality service doesn’t vary with the amount of the fee, the nature of or the engagement, or the importance of the client. The professional is doing her or his best and, most important, is making the client aware of that fact, although often in a very subtle manner.
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