Marketing director Maggy MacPherson, of regional CPA firm Beard Miller Co. LLP, in Pennsylvania and New Jersey, recognized what few firms like to admit - her firm's Web site needs a lot of work."The site is not very user-friendly right now," said MacPherson, who is leading the redesign of a new site that at press time was scheduled for an October 1 launch. "We'll have a stronger message about the firm, our philosophy, and a new look and feel. It will be graphically interesting, but still simple and easy to use."
MacPherson said that the firm updated information in past years to the Web site, but never redesigned the portal, making it hard to locate information and therefore not as helpful to existing or prospective clients as it needed to be.
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