Las Vegas (May 5, 2004) — While 401(k) plans are overlooked by financial advisors in terms of client services, investing a little time up front in this $2 trillion industry will pay off over the long haul, a pair of 401(k) experts told roughly 800 attendees at Terra Securities’ national convention, here.

“They’re what you call a get-rich-slow scheme,” explained Brian Cooper, director of business development retirement services at Principal Financial, one of the country’s largest 401(k) plan administrators with some 30,000 plans under its aegis. “But you need people to participate. Who cares if your plan has the best funds in each asset class if no one’s participating?”

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