We at Practical Accountant get hundreds of press releases every month and after a while you notice a similarity in many. There is an announcement of some sort in the first paragraph, some superficial details in the second paragraph with a sprinkling of pretty adjectives, and followed up with a paragraph or two containing some quotes about how this is the greatest thing since sliced white bread. Naturally, the release usually closes with a brief history of the company or firm.

As you get them over the years from the same source, you notice that sometimes it appears people are mechanically filling out the same press release template each time.  With an accounting firm, that might mean whether it is a staff promotion, merger, the announcement of a new practice area, or a milestone being reached, the same format is used. Also most likely, the same recipient received each of the releases even though there might not be any interest.

Register or login for access to this item and much more

All Accounting Today content is archived after seven days.

Community members receive:
  • All recent and archived articles
  • Conference offers and updates
  • A full menu of enewsletter options
  • Web seminars, white papers, ebooks

Don't have an account? Register for Free Unlimited Access