Short, effective, to-the-point, and beneficial is how I viewed a recent e-mail request to participate in a survey from PKF Texas. The e-mail is intended for clients and prospects.

It opened with the statement, “Present studies from the Association of Certified Fraud examiners indicate that as much as 7% of your top line revenue may be lost due to internal/occupational fraud.” It then succinctly identified who should be interested in taking the survey and the immediate benefit that could be derived by taking the survey, which is described as a tool that can “serve as a catalyst to begin a dialogue about the potential for fraud in your organization.”

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