[IMGCAP(1)]With over 2.6 billion local searches performed monthly and that number growing by more than 50 percent each year, according to Small Business Community, it is more important than ever to focus on your accounting firm’s online presence.

You may think that just having a Web site is enough to market your accounting firm online. However, a Web site is the bare minimum that any business owner, including accountants, should consider if they want to use the Internet as an effective client acquisition and retention tool. For accountants, establishing credibility should be the first priority, and what clients see about you and your firm online will make all the difference.

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