Firms are faced with opportunities and challenges as they head into the 2005 busy season.
Most firms have had a good year, but are concerned over their inability to attract people and the challenge that they face in how to handle the workload during busy season.However, in the same sentence they are concerned about growing and marketing their services to a broader base of clients. Without growth, firms stagnate and lack the ability to provide opportunities for staff retention and maintaining income levels for partners. They often become over-partnered, creating other problems. The example in the box ("The No-Growth Model," right) demonstrates why growth is necessary in firms of all sizes.
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