Tax preparers frequently skip meals or turn to junk food during the hectic tax season, and some companies want to make sure they make healthier nutrition choices.

Crunchies, a company that sells freeze-dried fruit and veggie snacks, launched an online promotion last week aimed at accountants and tax professionals. The promotional campaign, known as “Crunching The Numbers,” began on March 15 and concludes April 30. The company is inviting accountants and tax consultants to email or post a note of 50 words or less explaining why crunching the numbers is especially stressful this time of year and why they often turn to fattening snacks to help them get through the long hours and even longer tax forms. To participate in the campaign, send an email to or connect with the company via Facebook or Twitter.

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