[IMGCAP(1)]The fact remains that when CPAs and accountants hear the word “sales,” they tend to run away as fast as possible yet when providers and vendors to the profession hear the same word, they see opportunities to meet their monthly or quarterly quotas.

Sure, selling accounting software is different than selling firm services, but if you stop to think about the sales process, the two really aren’t that different. In fact, they have more in common than you may think.

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