Quebec City, Quebec (Aug. 25, 2003) -- The small to midsized business market may be the most attractive target out there, but resellers who go after them the wrong way and do not understand their specific needs will lose big, according to an industry expert.

Everyone is clamoring for the SMB market, and even large vendors now claim they are in the space, warned Gartner Inc. research director Robert Anderson during a speech to Accpac Interneational Inc. resellers at the company’s Partnership 2003 Conference. This could be a big opportunity for Accpac and it may seem easy, but those who think that way are not trying.

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